Market analysis and Insight that adds real value


 If you don’t know where you are going how can you get there?

Market Insight

Effective sales strategies and plans depend on real insight into market conditions, the needs of the customer and understanding both the direction of trends and the implications for your business. We specialise in researching, analysing and understanding all aspects that impact on your business.

Commercial Value

Information and Insight alone will not deliver value so at Cordoba our marketing practitioners work with you to explore the implications for your organisation and prepare action plans to enable you to derive real commercial benefit.

Marketing Improvement Programme

The Marketing Improvement Programme is a framework which allows us to review the marketing capabilities of your organisation against your business and sales objectives.

It is designed to maximise the effectiveness of marketing strategy and communications programmes through a review of:

  • Key activities
  • Departmental capabilities
  • Organisational strategies

Then applying proven methodologies to deliver increased marketing and sales performance.

Private Sector Market Insight & Strategy Diagram

Click image to enlarge